Twenty years in the industry.
Still asking: why is this so complicated?
You shouldn’t need to be a marketer, a web developer, and an AI expert to give a great property a better chance of getting booked.
STR Leads grew out of that belief. After 20 years in the industry, our founder saw how much of an operator’s work happens in the spaces between the tools: moving property details around, turning photos into marketing, getting a website ready, and trying to understand which efforts are worth repeating.
The problem isn’t a lack of software. It’s how much effort it takes to make the software useful together.
AI changed what’s possible.
The experience needs to catch up.
Much of the software rental operators rely on was designed before today’s AI tools existed. Adding an AI button doesn’t automatically make the whole job easier. You still have to know what to ask, move the results somewhere else, and figure out the next step.
We wanted a different starting point: the actual thing an operator is trying to do. Create content for a property. Promote an open weekend. Build a direct-booking website. See where the interest is coming from.
Make the powerful things simple enough to use in the middle of a real working day.
More ways to get booked.
For some operators, that means better social content that points guests to an Airbnb or Vrbo listing. For others, it means building a direct-booking presence and a relationship with guests they can reach again. Often, it means both.
Our job is to make those steps easier. STR Social starts with your property and helps with the content. STR Direct gives that property a direct-booking home. We’re building the wider family around the same audience and the same goal: useful technology that helps operators reach more guests.
Use our apps. Or bring your own AI.
You may already have a way of working with ChatGPT, Claude, or another assistant. We believe you should be able to keep it.
Alongside simple app interfaces, we’re developing connected agent workflows: ways to build and publish, check performance, request status reports, and get a daily digest through your own assistant. These workflows are planned for launch; we’ll make product and assistant availability clear as they become ready.
The goal is the same either way. Less time figuring out how to use AI. More time getting something useful done.
Simple at the start. Useful as you grow.
You don’t have to adopt every product at once. Start with the problem that matters today. Your property, your brand, and your judgment stay at the center.
We bring the industry experience and the technology. You bring the knowledge of your stay and your guests. That’s the company we’re building.