STR Social · For short-term rental hosts

Stay consistent.
Get your time back.

You finally started posting, and it didn’t take over your life. Make a month of posts in one sitting, put them on the calendar, and get back to your guests while your place keeps showing up.

Start your trial See how a month gets made ↓

Your photos. Your approval. Publishing on supported connected accounts.

If you’ve been meaning to start

You know you should post.
You’ve known for a year.

The place down the road posts every day. You have four hundred photos and no idea what to say about any of them. And every time you sit down to try, a guest needs the Wi-Fi password.

So you look at the accounts that do it well and think: I’m a host, not a marketer.

Find your starting point

Never stare at a blank post again.

You don’t need a content strategy. You need one true thing about your place and a photo of it. A guest’s review. A free weekend. The trail you always recommend. And when you can, show people actually enjoying it: coffee on the deck, kids on the dock. People don’t book a room. They book the morning they can picture.

Woke up to fog on the lake and coffee on the deck. We didn’t want to leave.Sample guest quote · yours goes here
Guest review

Let a guest tell the story.

A real quote, the detail they loved, and an invitation.

Wool socks on a deck rail at sunset, a fire pit glowing by the lake.Oct 17–19 · openTwo nights. One more sunset.
Open dates

Give that weekend a reason.

Your available dates, a reason to visit, one next step.

A bakery counter with cinnamon rolls and scones, a lake out the window.12 minutes from the doorThe bakery locals line up for.
Local favorite

Share the place beyond the stay.

A walk, a coffee stop, a day out they’d never find alone.

The cabin’s front door standing open, the lake visible through the far windows.Reel · 0:12Open the door. Walk them in.
Reel idea

Turn a moment into a story.

An entrance, a detail, a reason to keep watching. Video is optional. Photos are enough to start.

Give people a few different reasons to follow.

Pick a handful of ideas. Add your property’s photos and personality. That’s next week, started.

Expanded example library and local performance insights are coming.
Make it yours

One photo.
A whole season of posts.

That photo sitting in your camera roll? It could be your autumn escape campaign by tonight. Tell AI what you imagine. Watch it take shape.

Make it fall colorsTouch up the lightingNow make it a winter escape

Fresh lighting. A new season. That autumn photo that goes out on Tuesday? It started here.

Start your trial

Your listing keeps your real photos. Reimagined scenes go only where you choose to post them.

YOUR PHOTO. A NEW POSSIBILITY.
Reimagined scenes are for your feed, always your call to use or skip.
yourlakecabinTuesday · 9:00
The cabin deck in autumn, the same photo the AI transformation made.

yourlakecabin First frost on the deck this morning. October still has two open weekends.

A past guest We miss this deck already.

A friend Wait, this is your place?!

Someone new Is the second October weekend still open?

Went out 9:00You were stripping beds.
Your first post

It goes out on a Tuesday.
Then the comments start.

You hit schedule on Sunday night. Tuesday at nine it’s live while you’re stripping beds. By lunch a past guest has commented, your sister has shared it, and a stranger is asking about October.

You didn’t become a marketer. You showed people your place, and they responded like people do.

Sunday nightYou pick the photo and press schedule.
Tuesday 9:00It goes out. You’re at a checkout.
Tuesday lunch“Wait, this is your place?”
Start your trial

The scenes and posts on this page are illustrations, not customer results. Responses vary, and reach or bookings aren’t guaranteed.

Schedule and step away

A week. A month.
Already on the calendar.

Review the batch. Pick your dates. Your approved posts go out while you’re changing sheets, answering messages, or doing nothing at all.

Your content calendar

That’s one less thing on your mind.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Fog on the lake, 6:40am
Instagram Scheduled
2
3
The trail behind the boathouse
Facebook Scheduled
4
5
What Dana said about the deck
Instagram Scheduled
6
7
8
First frost on the deck
Facebook Scheduled
9
10
Two open weekends in October
Instagram Scheduled
11
12
Thirty seconds through the front door
Facebook Scheduled
13
14
15
Coffee on the dock
Instagram Scheduled
16
17
Room for the whole crew
Facebook Scheduled
18
19
Rainy day: the puzzle shelf
Instagram Scheduled
20
21
22
The loft at last light
Facebook Scheduled
23
24
The mudroom hooks everyone mentions
Instagram Scheduled
25
26
The last warm weekend
Facebook Scheduled
27
28
12 posts · 4 weeks · approved by youInstagram and Facebook, on supported connected accounts.

Your feed keeps showing up.
You don’t have to keep logging in.

This week, without logging in

Wed 9:00 · “Coffee on the dock” went out.

Fri 9:00 · “Two open weekends in October” went out.

Sun 9:00 · “Thirty seconds through the front door” is queued.

Start your trial Plan a week or a month at a time.
Learn. Repeat. Grow.

Find what gets attention.
Make more of it.

A cabin tour one week. A local tip the next. Different stories give different people a reason to stop scrolling.

See which tracked posts bring people through to your link. You stop guessing what to post, because your own posts start telling you.

Start your trial

Home shows people reached, engagement (likes, comments, saves, shares) and link clicks for each connected channel.

Which posts earned a click
Most clicks Thirty seconds through the front door
The trail behind the boathouse
What Dana said about the deck
Tours earned the most clicks. Make two more next month.Bring it back ↻
Where this leads

First, they see your place.
Then they picture themselves in it.

The guest who says she found you on Instagram. The family who saw the dock and started planning July. When interest turns into a click, send it wherever you want it to go.

Where the click goes is up to you.
Airbnb ↗Vrbo ↗Your booking website ↗
Real posts, for inspiration

Show the stay. Share a reason to visit.

A property tour one day. A local itinerary the next. Give people more than one reason to follow along.

Independent inspiration by Mainstream Multi-Media for Valley Bear Farms. Not STR Social customer results. If Instagram doesn’t load, open the original post.

Make this fit your life

A few things
before you start.

How long does it take to get started?

Paste your Airbnb or Vrbo listing link and we import your photos, reviews and details. Connect Instagram or Facebook, pick a starting point, and schedule it. Most hosts can have a first post scheduled in their first sitting, and a month planned in an evening.

What does it cost?

$29 a month per property for Starter, with 30 credits a month; $59 for Pro, with 80 credits and publishing to Instagram and Facebook today; TikTok and YouTube as soon as their app reviews clear. Credits are what generation costs — a picture from your photos is 1 credit a card, an enhanced or reimagined picture is 2 a card, an imagined one is 3 a card (a carousel charges per card), words only are 1, a 15-second Reel is 19, and a soundtrack is 1 credit a song — so you are never paying for posts you did not make. Paying yearly is $199 and $449, which saves 42% and 36%.

I’m on Vrbo, not Airbnb. Does it still work?

Yes. Paste a Vrbo listing link instead. We import from either platform, and you can add your own photos on top of what we find.

Do I need an Instagram business account?

For Instagram publishing, yes: Instagram only lets apps post to a professional (business or creator) account that is linked to a Facebook Page. Switching is free and takes a few minutes in the Instagram app. Facebook Pages connect directly.

Will the posts go out automatically?

Scheduled posts publish through supported connected accounts. You choose the content and timing, and you approve every post before it goes on the calendar. Platform access and supported formats vary; check the available connections during your trial.

Do I have to come up with every idea?

No. Start with templates, your property photos, your reviews, and what you know about the area. Use AI to create variations and refine the words. Video is optional; photo posts are enough to start.

Can I turn off the reimagined photos?

Yes. Reimagined scenes only happen when you ask for one. Otherwise every post uses your photos as shot, or lightly enhanced if you choose. Your listing is never changed.

How does the trial work?

You add a card and pay $5 for 22 credits — enough for your first post and your first Reel. That $5 comes straight off your first invoice: your first year on the default annual plan, or your first month if you pick monthly. You have 7 days to decide, and the app shows what each generation costs before you spend it.

Your property has a story worth showing up for

Next week’s content.
This week’s peace of mind.

Paste your Airbnb listing. We pull in your photos, reviews and details. Your first post can be live before the coffee goes cold.

Start your trial

7-day trial · $5 today for your first post and Reel, credited to your first invoice · Plans from $29 a month · You approve every post before it goes out.