Disclosure: STR Direct is our product. It is listed with its real price and its real limits, including that it only works with Lodgify today.
The quick answer
- You use Lodgify and want the simplest option: Lodgify’s own website builder, included from the Starter plan.
- You use Lodgify and want the site written and measured for you: STR Direct, or a done-for-you agency such as Boostly.
- You’re choosing a PMS anyway: compare the built-in sites from Hostaway, Guesty, Hostfully and OwnerRez as part of that decision.
- You want full design control: Wix or Squarespace with your PMS’s booking widget embedded.
Comparison table
| Option | Works with Lodgify? | Published price | Fee on direct bookings | Who builds it |
|---|---|---|---|---|
| Lodgify website builder | Built in | Starter plan, $33/month billed monthly | 0% booking fee listed on every plan | You, from templates |
| STR Direct (ours) | Yes, via your Lodgify API key | $49.99 a month per published site, plus your Lodgify plan | No commission | AI drafts it from your listing; you approve |
| Boostly | Yes, listed as supported | Not published | Not published | Done for you (WordPress, about 30 days) |
| Wix or Squarespace + Lodgify widget | Yes, through the widget | Squarespace $19–$99/mo, Wix $17–$159/mo (annual), plus Lodgify | Card processing through the widget | You |
| Houfy | Yes, via integration | Free to $11.99 per listing per month | 0% host commission; guests pay a 5% fee on PMS-connected bookings | AI-generated from your listing |
| Hostaway booking website | No, requires Hostaway | Basic site included; Pro add-on $49/month | Pro: 0.5% plus a 1.8% guest fee (US) | You, from templates; AI on Pro |
| Guesty websites | No, requires Guesty | Guesty Lite from $9 per listing per month | 1% per reservation on the $9 option | You; full service is a paid add-on |
| Hostfully direct booking site | No, requires Hostfully | From $15 per property per month + platform fee | Growth: 0.85% + 1% gateway; Pro: none | You, from templates |
| OwnerRez hosted site | No, requires OwnerRez | $40/month + $15/month for the site (first property) | No booking fees | You, from templates |
Prices were checked on September 27, 2026 and exclude card processing, which applies to every option. Several vendors change prices seasonally, so confirm on their pages before you decide.
How we compared them
- PMS lock-in. Can you keep your current calendar and channel connections?
- Total cost. Subscription plus any per-booking fee, because a percentage fee grows with your success.
- Where the money goes. Whether guests pay into an account you control.
- Who writes the site. Templates save design work, not writing. Pages, FAQs and local guides are what most hosts never finish.
If you already use Lodgify
Lodgify’s own website builder
The Starter plan ($33/month billed monthly) adds a no-code website builder and booking widget to Lodgify’s channel manager, and Lodgify lists a 0% booking fee. You pick a template and add your property details and photos. It is the most direct option if you’re happy to write and maintain the pages yourself. The Basic plan ($18/month) doesn’t include a website. Read our Lodgify website builder review for the details.
STR Direct
STR Direct reads your Lodgify calendar through your API key and drafts the website for you: the pages, the FAQ and local guide pages, from what Lodgify already knows about your place. You approve every word. Guests pay into your own Stripe account, bookings write back to Lodgify, and each booking is reported by the post, guide or email that brought it. It costs $49.99 a month per published site on top of your Lodgify plan and takes no commission. It only supports Lodgify today; Hostaway, Guesty and OwnerRez are planned.
Boostly
Boostly builds a custom WordPress site for you, typically live in about 30 days, and lists Lodgify among the systems it connects to. It bundles coaching and marketing support. Boostly doesn’t publish prices; you get a quote on a call.
Wix or Squarespace with the Lodgify widget
Lodgify’s booking widget can be embedded on other sites. That gives you complete design freedom, at the cost of two subscriptions and property pages you maintain by hand.
Houfy
Houfy is a commission-free booking marketplace with an AI website builder. It connects to Lodgify, and guests pay into your own Stripe, Square or PayPal account. On PMS-connected bookings the guest pays a 5% connection fee. Houfy’s pricing and website-builder pages disagreed on whether the website is free or part of its $11.99 Premium plan, so ask them.
If you’re choosing a PMS anyway
Hostaway, Guesty, Hostfully and OwnerRez each include a direct booking website with their own PMS. None of them works with a Lodgify calendar, so they only make sense if you’re switching systems. Watch the per-booking fees: Hostaway’s Pro website adds 0.5% plus a 1.8% guest fee in the US, Guesty Lite’s $9 option adds 1% per reservation, and Hostfully’s Growth plan adds 0.85% plus a 1% gateway fee. Hostfully’s site also runs on a subdomain such as book.yourdomain.com. OwnerRez charges no booking fees and lets you bring your own payment processor.
Break-even math
A direct booking has to cover your website’s monthly cost. If Airbnb would have kept 15.5% of a $1,700 stay, that one booking saved about $263, which covers most website subscriptions for a month or more. Our Airbnb host fees guide has a calculator for your own numbers.
Frequently asked questions
Do I need a website if I’m on Airbnb?
No, but a website gives returning guests and your own followers a way to book without platform fees. Most hosts run one alongside their listings.
Can I keep Lodgify and use a different website?
Yes. STR Direct, Boostly, Houfy and the Lodgify widget on Wix or Squarespace all keep your calendar in Lodgify.
What does a vacation rental website cost?
For one property, the options in the table range from included in your PMS plan to about $85 a month (STR Direct plus a Lodgify Starter plan), plus card processing. Custom and done-for-you builds are quoted separately.
Sources
Checked September 27, 2026 on each company’s own pages.